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A Colmeia
A Colmeia
Branding
2024
Tubarão, SC
AColmeia, or "the Hive" translated, is a brand that exists to empower women by providing financial security and financial freedom.
Through courses and a supportive community, the Colmeia aims to make finance a topic as sweet as honey, encouraging women to talk about money whether when managing their own business or in casual conversations over a drink.
AColmeia, or "the Hive" translated, is a brand that exists to empower women by providing financial security and financial freedom.
Through courses and a supportive community, the Colmeia aims to make finance a topic as sweet as honey, encouraging women to talk about money whether when managing their own business or in casual conversations over a drink.
Just like in a beehive, where all the castes of bees work together to produce honey, the purpose of Colmeia is to create a community of women entrepreneurs who support and help each other to achieve financial security and freedom.
This idea is also represented in the logo: a honey dipper symbolizes how the community helps these women reach financial freedom (or "the honey"), and it’s formed by interlocking rectangles that represent the importance of collectivity and sisterhood.
Just like in a beehive, where all the castes of bees work together to produce honey, the purpose of Colmeia is to create a community of women entrepreneurs who support and help each other to achieve financial security and freedom.
This idea is also represented in the logo: a honey dipper symbolizes how the community helps these women reach financial freedom (or "the honey"), and it’s formed by interlocking rectangles that represent the importance of collectivity and sisterhood.
Just like in a beehive, where all the castes of bees work together to produce honey, the purpose of Colmeia is to create a community of women entrepreneurs who support and help each other to achieve financial security and freedom.
This idea is also represented in the logo: a honey dipper symbolizes how the community helps these women reach financial freedom (or "the honey"), and it’s formed by interlocking rectangles that represent the importance of collectivity and sisterhood.
The script font on the word "MEI" (that means a tiny entrepeuner in Brazil) is to express how fun and easy finances can be even for those just starting a business.
The script font on the word "MEI" (that means a tiny entrepeuner in Brazil) is to express how fun and easy finances can be even for those just starting a business.
The script font on the word "MEI" (that means a tiny entrepeuner in Brazil) is to express how fun and easy finances can be even for those just starting a business.
The choice of having only two colors for this brand is to avoid any maximalism, as the whole strategy of the brand is to make finances easier and less noisier.
Besides that, the goal of those two colors is to represent the whole concept of the brand that is based on a hive, where all the bees must work together to accomplish results.
The choice of having only two colors for this brand is to avoid any maximalism, as the whole strategy of the brand is to make finances easier and less noisier.
Besides that, the goal of those two colors is to represent the whole concept of the brand that is based on a hive, where all the bees must work together to accomplish results.
The choice of having only two colors for this brand is to avoid any maximalism, as the whole strategy of the brand is to make finances easier and less noisier.
Besides that, the goal of those two colors is to represent the whole concept of the brand that is based on a hive, where all the bees must work together to accomplish results.
A Colmeia
Branding
2024
Tubarão, SC
AColmeia, or "the Hive" translated, is a brand that exists to empower women by providing financial security and financial freedom.
Through courses and a supportive community, the Colmeia aims to make finance a topic as sweet as honey, encouraging women to talk about money whether when managing their own business or in casual conversations over a drink.